: Inside the upstart that redefined Indian aviation Vishwajeet, Shelley creator ii New Delhi Rupa Publications India 2018 mal XIV, 210p. ill. The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book. 1. Early Days of Indian Aviation 2. Aviation Gets Wings 3. Open Sky Once Again 4. Indigo Arrives 5. Redefining the Low-Cost Strategy 6. The Competition, as Indigo Gained Altitude 7. Going International 8. The Highs and Lows 9. Expert’s Views on Indigo Business Non-Fiction -- Corporate Biography -- Case Study 9353043557 260218