01952    a2200193   4500008004100000020001900041100001800060245008000078260004300158300001000201520124000211650002601451650002301477650003401500650002201534942001201556999001701568952017301585260714b        ii ||||| |||| 00| 0 mal d  a979-8904795276  aPanoli, Aseem  aThe Founder's signal:b Mastering the art of communication in a noisy world  aNew Delhi: bNotionpress.com, c2026.   a109p.  aThe market doesn't buy the best product, it buys the clearest signal. You have built something remarkable, but in the high-stakes business world, building the product is only half the equation. Superior companies die in the dark every day simply because inferior competitors told a better story.

The Founder's Signal is the missing manual for the entrepreneur or specialist who has suddenly stepped into a leadership role. It is designed for the builder who is highly comfortable executing the work, but terrifyingly uncomfortable pitching investors, navigating negotiations, or managing a cultural crisis.

In this practical, no-nonsense guide, you will gain the exact scripts and mental models to cut through the noise. You will discover how to:

Pitch Investors: Sell a compelling vision using the "Pixar Pitch" framework. Hire Missionaries: Convince corporate stars to leave safe jobs and join your risky venture. Build Resilient Culture: Eradicate office politics and "Ruinous Empathy." Lead Through Crisis: Communicate with radical transparency when the ship is shaking. Scale Operations: Escape the "meeting trap" by engineering an asynchronous written culture.

You are no longer just a builder; you must become a transmitter.  aFounder communication  aStartup leadership  aEntrepreneurial communication  aInvestor pitching  cBK2ddc  c49631d49631  00102ddc4070aMAINbMAINcRN25d2026-07-13e48g225.00l0o658.45 PANp38581r2026-07-13 00:00:00v225.00w2026-07-13yBKzRecommended by Mr. Biju R, Asst. Librarian