03333 a2200241 4500 OSt 20260902151605.0 260902b ii ||||| |||| 00| 0 mal d 9781529609257 . Arnould, Eric J. Editor Consumer culture theory 2nd. New Delhi: SAGE Publications Ltd, 2023. xv+373p. Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications.Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Consumer behavior--Research Consumer behavior--Case studies Culture--Economic aspects Consumption (Economics)-Consommateurs--Comportement--Recherche Consumer behavior Consumer behavior--Research Consumption (Economics) Culture--Economic aspects Thompson,Craig J. Crockett, David Weinberger, Michelle F. BK ddc 49648 49648 0 0 ddc 0 0 MAIN MAIN RN05 2026-09-02 48 4292.75 1 306.3 CON A 38600 2027-01-21 2026-09-11 00:00:00 2026-09-11 6043.38 2026-09-02 BK Recommended by Prof. Nivedita Bhanja and Meet Bhardwaj