Artificially intelligent voice agents and consumer brand relationships Impression management for consumer self disclosure
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TextPublication details: Kozhikode: Indian Institute of Management Kozhikode, 2024. Subject(s): DDC classification: - 658.818 PRI/A
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Theses
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Main Library Reference Rack No.10 | 658.818 PRI/A (Browse shelf(Opens below)) | Reference Only | Contact help desk for reference copy | TH86 |
Research Advisory Committee: Prof. Sreejesh S and Prof. Satish Krishnan
Thesis (Ph. D.)--Marketing Management, April, 2024
Includes bibliographical references (p. 94-119) and synopsis.
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